Lisa Roe has been crafting her work as Online Publicist since 2007. In that time, she has befriended over 400 online reviewers and secured hundreds of placements for her projects.
Prior to this, she was the Assistant to two Publicity Directors at Avalon Publishing Group until the company was purchased and absorbed by Perseus Book Group. At that point, she was picked up by Jane Wesman Public Relations, where she introduced the company to the world of online book reviews.
She attended Marquette University where she obtained degrees in both theatre and creative writing. While there, she spent a semester in Oxford studying literature. Upon her graduation, she was invited to participate in the NYU Summer Publishing Institute.